The GREEN HOUSE® Project Expands Trademark, Welcomes The New Jewish Home
LINTHICUM, Md., October 17, 2022 – The GREEN HOUSE® Project (GHP) and Pioneer Network today announce the expansion of the Green House trademark to bring their flagship model of small-home care to more elders in more communities across the country.
GHP granted approval to The New Jewish Home of New York City to use the Green House trademark on a new care community currently under development in Manhattan, becoming the first eldercare operator to undergo the updated trademark approval process.
“For many years, providers have expressed a desire to adapt the Green House model to their communities’ unique needs, from land-use challenges to capital constraints to local regulatory issues,” Green House Project senior director Susan Ryan said. “This new approval process is the result of intensive work by our model integrity experts to ensure the correct balance between adaptability and adherence to the principles that set Green House homes apart from traditional hospital-style facilities.”
The move comes as Green House and Pioneer officially reorganize under the banner of the Center for Innovation (CFI), a non-profit that will serve as the new central address for eldercare solutions. The Center for Innovation now provides a host of services for eldercare providers of all types, including:
- Workforce education and development support
- Green House home development
- Cultural transformation for traditional nursing homes and assisted living communities
- Memory care consultation
The 174-year-old non-profit The New Jewish Home will use the Green House trademark on a new Rehabilitation and Community Healthcare Center, applying the small-home concept to a unique post-acute care community in Manhattan. Once opened, the community will be the first purpose-built Green House community exclusively designed for post-acute care, providing the latest equipment and technology, advanced infection control, and beautiful outdoor green spaces.
“We are excited to partner with The Green House Project to enhance the clinical care we will provide at our state-of-the-art Rehabilitation and Community Healthcare Center,” said Dr. Jeffrey Farber, president and CEO of The New Jewish Home. “As we begin planning for what will be a tremendous resource for older adults looking to get well and go home, this collaboration means a commitment to revolutionizing the standard of care not only for our organization, but for others across the country.”
CFI has compiled a list of frequently asked questions on the new trademark process and will be exhibiting at booth 1429 at the LeadingAge Annual Meeting + Expo in Denver from October 17-19.
“We’re so pleased to welcome this new addition into Green House network, and we will continue to work with The New Jewish Home to help them provide top-quality care in these innovative Green House homes,” Ryan said.
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