LINTHICUM HEIGHTS, MD., February 11, 2022 – The Green House Project (GHP) today announced the elevation of Michele Holleran to board chair and the addition of two new board members with diverse perspectives and experiences in eldercare.
Left to right: Holleran, Adams, O’Brien
Holleran, the founder and CEO of the eldercare-focused consumer research firm Holleran Consulting, has served on GHP’s board since 2019, bringing her decades of experience in customer and resident satisfaction to the Green House mission.
“Ever since I toured the first Green House built in Tupelo, Miss. more than 15 years ago, I’ve been impressed by this innovative and humane approach to long-term care,” Holleran said. “Today, with nearly 400 Green House homes across America, senior living providers understand the amazing benefit to both elders and staff – a truly engaged living and working environment that boosts fulfillment and lowers turnover.”
Holleran succeeds Steve McAlilly, the president and CEO of Methodist Senior Services who spearheaded that first Green House community in Tupelo. McAlilly will continue to serve on the board as a past chair.
The GHP board also unanimously elected two new members: Marvell Adams, Jr. and Danny O’Brien.
Adams is the chief operating officer of The Kendal Corporation, a leading non-profit eldercare provider. He had previously served as the executive director and CEO of Collington, Kendal’s affiliate in the Washington, D.C. metropolitan area, as well as the COO and administrator of The Highlands at Pittsford outside of Rochester, N.Y.
“The mission of GHP is critical in our field’s continued evolution into becoming a truly aging-centric and person-driven society that honors the uniqueness of each person and supports all older adults,” Adams said. “It is an honor to join GHP’s board of directors in support of its mission to lead the transformation of institutional long-term and post-acute care.”
O’Brien is the founding CEO of Avila Home Care, an agency serving the Baltimore area. Prior to launching Avila, O’Brien was the senior pastor of Grace Fellowship Church in Timonium, Md. He also spent 13 years at Erickson Living from 1993 to 2006, where he worked as the executive director for Charlestown and the senior vice president for new communities, overseeing start-up operations and government affairs.
“I dream of a day when all those who require care will receive it with love, empathy, and excellence,” O’Brien said. “I look forward to being part of a team that accentuates the abilities of our elders, not their challenges, and that empowers seniors to live as full participants in life – not only receiving the care they need, but also contributing to the well-being of others.”
GHP is a leader in the movement to eliminate the traditional nursing home in favor of more human, elder-directed alternatives. The flagship GHP small-home model, originally implemented in 2003, has become the national standard for communal nursing care: With private rooms, empowered care teams, and direct connections to nature, Green House homes boldly challenge the status quo in long-term care.
GHP also supports a variety of other nursing home improvement efforts, including the cultural transformation of traditional facilities and the implementation of the Best Life dementia care model, which builds care plans around individuals’ abilities and desires – instead of their challenges.
“These changes to our board strengthen our position as we look to build on the momentum for real change in long-term care after the devastation of COVID-19,” Susan Ryan, GHP’s senior director, said. “Michele’s leadership and deep knowledge of what elders and caregivers truly want is unparalleled. Her guidance and wisdom have shaped our work throughout her time on the board, and I’m excited to see her lead this group of eldercare visionaries into the future.”
“I also thank Steve McAlilly for his service as board chair,” Ryan continued. “He is a true champion of the Green House model, and we will continue to rely on his input and perspective as past chair in the years ahead.”
The two new members will help expand GHP’s reach outside of the nursing home space as part of an overarching goal to create a better eldercare continuum, Ryan noted.
“Above all else, the COVID-19 pandemic has taught us that there is no one-size-fits-all solution to the problems in eldercare,” Ryan said. “The elders of today and tomorrow want – and deserve – a wider range of choices for services and supports as they age. We envision a future where every elder can receive high-quality care in the setting of their choice. Marvell and Danny’s experience in senior living and home health will be invaluable as our team works toward that vital goal.”
About The Green House Project
Since 2003, The Green House Project has led a revolution in the way we provide eldercare services. With private rooms, warm communal areas, empowered care teams, and an emphasis on connecting with nature, Green House homes provide a vital alternative to institutional nursing facilities. GHP believes that elders, no matter their physical or cognitive challenges, deserve to live a meaningful life in a setting that doesn’t just feel like home – because it truly is home.
Alex Spanko, Director of Communications