It’s the kind of issue that all marketing directors are happy to manage—an unexpected “rush” of Elders that want to move in ASAP to your new Green House homes! Well that is precisely what happened at Water’s Edge in Mankato, Minnesota.
Since the first Elders moved in this past August…there has been a whirlwind of activity to welcome Elders into their new homes and to make sure that all hiring and training is accomplished on time. In fact, during the first week of opening their first home, they moved in 9 Elders! “We certainly hadn’t planned it that way,” said Director of Operations, Brooke Olson, “but it’s not a bad problem to have so many Elders want to move in when you first open your doors!”
Water’s Edge is comprised of three assisted living Green House homes, each with 12 private bedrooms. They are operated by Grace Senior Services. The owners, Brad and Heather Bass have long been committed to serving Elders in their community. They opened their first adult day service in their home more than 18 years ago. They currently have several senior housing cooperatives, and adult foster care program, two assisted living communities and now the new Green House homes at Water’s Edge.
The second home is nearly full, so training and hiring will begin for the third home very shortly. The plan for Water’s Edge had always included a position for Marketing and Elder Enrichment, but they were not going to fill it until much later. However, with the pace of occupancy, they decided that the role was going to be needed much sooner. In September, they welcomed Rachel Carpenter to their team.
We congratulate Water’s Edge on their success and wish them only the best moving forward!